 | Aktuelle Konferenzbeiträge:
INFORMS Marketing Science Conference 2010: Herhausen, D./Schögel, M. (2010): Creating a Proactive Market Orientation: On its Organizational Antecedents, Contingency Factors and Consequences.
EMAC 2010 Conference Proceedings: Reinhold, M./Reinhold, St./Schmitz, Ch. (2010 forthcoming): Exhibitor satisfaction in business-to-business trade shows - understanding performance patterns from Vavra's importance grid perspective. |