"Best Practice in Marketing"

The "Best Practice in Marketing"-Team of the Institute of Marketing at the University of St.Gallen welcomes you to the website for all partners of the research program "Best Practice in Marketing".

This institutional research program seeks to develop guidelines for a successful realization and implementation of marketing strategies. How can we achieve competitive advantages by improving marketing processes?
How can growth and profit be leveraged by a professional marketing management of the four core tasks in marketing?

In Top-Management-Focus Groups we engage intensively in discussion rounds and workshops (about 4 per year) with our partner companies. The purpose is to discuss specific empiric results of the benchmarking study "Best Practice in Marketing" with executives in focus groups. This includes analyzing processes which support the identified patterns of success.

• "Benchlearning": By exchange on an industry-spanning level, learning processes are initiated which are especially beneficial for the participating executives.
• "Marketing-Cockpit": Additionally, the focus groups will develop a performance measurement system for marketing management which meets requirements of a modern controlling approach and includes both quantitative and qualitative key figures.
• "Guidelines": The focus groups will also formulate guidelines for a successful realization of marketing in different environments.

In addition to the latest final reports on management focus groups, information about our Institute and the Task-Oriented Approach as well as lists of participants and speakers, you will find an archive of past years' final reports as well as references to further literature and events of our Executive Education program on the following web pages.

If you are interested in further information about our research program "Best Practice in Marketing", feel free to contact the persons in charge here.


Your "Best Practice in Marketing" Team.