Programmes for Companies

Find out about our current programmes for companies. You can join at any time and profit from our research.

Best Practice in Marketing develops codes of practice for the successful implementation of marketing strategies. In four or so management focus groups per year, the partner companies evaluate the results of the outcome study “Best Practice in Marketing” and analyse the patterns of success:
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Customer Centricity joins together with selected partner companies to examine how they can implement their customer focus in such a way that benefits not only the customers but the entire company as well. Studies clearly show that a successful customer orientation affects the entire company:
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Real Customer Behaviour – Real Marketing is the continuation of the “Dialogue Marketing Revisited” programme, which ran from 2005 to 2010. Experts and partner companies analyse customer processes and develop new approaches to real customer behaviour:
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Sales Driven Company evaluates new breakthroughs and best practices in sales management. Each year, practice-oriented programme groups are facilitated with well-known companies. The topics are determined individually by the participating companies and our experts:
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