Institute of Marketing

Topics

Find out about our current main areas of research and core competencies in marketing.

Our research priorities 2010 - 2012

  1. Marketing Logic 
  2. Customer Centricity 
  3. Financial Literacy in Marketing 
  4. Customer Processes and Interaction 
  5. New Revenue Models 
  6. Sales Value and Sales Complexity 
  7. Incentive Systems in Marketing and Sales 
  8. Smart Account Management 
  9. Health Care goes Marketing 
  10. Sustainable Marketing
Core competencies with examples
Strategic Marketing Market research, customer and incentive management, brand management, value concepts, levels of specialisation, innovation, interactivity, internationalism, cooperation, controlling
Business-to-Business Marketing Inventive systems, distribution management, complexity, organisation, leadership
Business-to-Consumer Marketing Products and services, sales management, interactivity, integration

Further information

View of the glazed facade of the partly illuminated Central Institute Building by night.

Quick links

Contact

Institute of Marketing
University of St.Gallen HSG
Dufourstr. 40a
CH-9000 St.Gallen

www.ifm.unisg.ch

 

Doris Maurer
Administration

Phone: +41 (0)71 224 28 55
  |  
E-Mail: 
Fax: +41 (0)71 224 28 35