Portrait

The Institute of Marketing is an interface between science and practice. We focus on executive education, projects, and publications. We are also actively involved in the teaching of our students.

Competency
The Institute of Marketing has been conducting research and providing consulting on the subject of marketing and sales for over 20 years. Today, key benchmarks for the Institute are consulting and executive education in this area. Since a considerable part of the budget is generated by commercial projects with companies, customer orientation is part of the Institute's culture and constitutes a key success factor.

Practical orientation
Our projects and developments are characterised by an integrative perspective and highly practical focus. The high standards of the University of St.Gallen (HSG) guarantee excellent results. Thus, the content comes from first-hand experience and is developed in close collaboration with companies exercising best practices. Our goal is to develop our customers’ competencies and bring about tangible improvements in their companies.

Reputation
The University of St.Gallen (HSG) is one of the leading universities of economics in Europe and enjoys an excellent international reputation with seals of approval awarded to other elite universities such as Harvard. The University of St.Gallen (HSG) always achieves a top position in prestigious rankings and provides the best management education in the German-speaking world. As a part of the University of St.Gallen (HSG), the Institute of Marketing is a contributor to this success.