Current Research Projects

Find out about current research projects such as doctoral theses and studies. If interested, simply contact the appropriate staff member.

Selected research projects

Inbound Marketing und das Management aktiver Kunden: doctoral thesis – contact

Complex procurement and marketing strategies: survey with GGS and Mercuri International – contact – survey

Luxury Brand Management: doctoral thesis – contact

Moving from Dashboards to Headlights: Towards a Greater Understanding of Proactive Customer Orientation – contact

On the Dilution of Customer Orientation in Customer-Focused Sales Organizations - Experimental Results, Field Evidence and Remedies: doctoral thesis – contact

Realizing Cross-Selling Potential throughout the Sales Organization - A systems theory approach: doctoral thesis – contact

Social Influence on Managerial and Consumer Decision Making: doctoral thesis – contact

Swissness Worldwide 2010: Image der Marke Schweiz nicht beeinträchtigt: study– contact - press release

Vertriebsdifferenzierung im Industriegütergeschäft aus Anbietersicht - Untersuchung erfolgskritischer Faktoren nach Geschäftstypen: doctoral thesis – contact