IfM Shop
Here you can find selected publications by the Institute of Marketing. Order your next marketing material easily and practically – and of course without despatch charges.
We have more german and english books in stock. See the Publishing list (Quick links on the right). For technical reasons, only one book can be selected with each order. The following books can be ordered online:
Chronologically selected literature from the Institute of Marketing
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The St.Gallen Marketing Review
Belz/ Bieger/ Herrmann/ Reinecke/ Rudolph/ Schögel/ Tomczak (editors)
Wiesbaden: Gabler 2011
Subscription with 6 issues
or
state the single issue on the separate order form:
CHF 49 / EUR 34 |
CHF 263
EUR 155
Order
(subscription)
Order
(single issue)
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Innovations in the Customer Dialogue
Belz (Editor)
Wiesbaden: Gabler 2011, 352 pages
ISBN: 978-3-8349-2332-5
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CHF 54
EUR 37
Order |
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Marketing and Sales in a New World
Belz/ Reinecke/ Schmitz/ Schögel/ Zupancic
St.Gallen: Thexis 2010, 200 pages
ISBN: 978-3-905819-1
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CHF 54
EUR 37
Order
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Principles of Channel Management
Schögel/ Pernet
Zurich: Compendio Bildungsmedien 2010, 230 pages
ISBN: 978-3-71559389-0
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CHF 35
EUR 27
Order |
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Best Practice in Marketing: Examples of Success in the Four Core Tasks in Marketing
Reinecke
Zurich: Compendio Bildungsmedien 2010, 192 pages
ISBN 978-3-7155-9469-9
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CHF 35
EUR 27
Order |
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Brands and Communications Management in B-to-B Services
Masciadri/ Zupancic
Wiesbaden: Gabler 2010, 220 pages
ISBN 978-3-8349-1571-9
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CHF 84.90
EUR 59.95
Order |
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